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This web page has the following in the site, "I am a journalist and wildlife enthusiast,." Our analyzers saw that the web site also stated " Few And Far Between and While Flocks Last." The Website also said " Thank you for visiting my website, which gives details of my writing and wildlife watching, with a few of my nature photos thrown in for good measure. My new book, Few And Far Between. My first book, While Flocks Last. Described my travels in search of threatened UK birds on the national red list and was published by Transworld Penguin Random House." The website's header had Charlie Elder as the most important optimized keyword. It is followed by Few And Far Between, journalist, and writer which isn't as highly ranked as Charlie Elder. The next words charlieelder.com uses is author. wildlife was included and will not be understood by web engines.